Giant Turkey Creatures …item 2.. Specialized coupon distribution promotes healthy eating (Thursday, 09.06.12) …item 3.. BiZz-R-O Cinema: “Get Ready to Get Weird” With WTF Films and $3 Beers (Thu., Mar. 28 2013) …

Giant Turkey Creatures …item 2.. Specialized coupon distribution promotes healthy eating (Thursday, 09.06.12) …item 3.. BiZz-R-O Cinema: “Get Ready to Get Weird” With WTF Films and Beers (Thu., Mar. 28 2013) …
dieting plans for men
Image by marsmet525
Mainline food reformers might shake their heads at some of the “healthful” foods that Linkwell promotes. There are coupons for packaged Hormel Natural Choice deli meats, for example, and Smart Balance Buttery Spread, something food-reform author Michael Pollan might classify as a “foodlike substance.” Linkwell does have criteria about what foods it promotes. For example, a food cannot have more than 480 milligrams of sodium per serving and must have two grams or less of saturated fat per serving.

“We realize that Lean Cuisine is not a home-cooked, organic meal,” Gardner says. “We are a pragmatic solution that is not letting perfection get in the way of progress.”
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The Miami Herald — TRAVEL…With storms possible and crowds definite, experts warn: Get to the airport early for Thanksgiving travel. The AAA holiday forecast predicts a 4 percent increase in travel compared to 2010 over the long Thanksgiving weekend, which starts Wednesday.
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…..item 1)…. The Miami Herald … www.miamiherald.com/

Tuesday, 11.22.11 … Welcome Guest LoginRegister
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With storms possible and crowds definite, experts warn: Get to the airport early for Thanksgiving travel. The AAA holiday forecast predicts a 4 percent increase in travel compared to 2010 over the long Thanksgiving weekend, which starts Wednesday.

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…..item 2)…. The Miami Herald … www.miamiherald.com … The Miami Herald > Living > Food

Posted on Thursday, 09.06.12
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img code photo … Specialized coupon

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DEB LINDSEY / WASHINGTON POST

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Specialized coupon distribution promotes healthy eating

BY JANE BLACK
WASHINGTON POST SERVICE

www.miamiherald.com/2012/09/06/v-fullstory/2985602/specia…

Cook from scratch. Eat foods in season. Buy locally. That is the conventional wisdom on what Americans must do to become healthier.

Ben Gardner disagrees. The founder of Linkwell Health knows that Americans, especially those with chronic diseases, should eat better. Consumers with diabetes buy twice as many candy bars and more than twice as much Mountain Dew as their healthy peers, according to the research firm Nielsen, while those with heart disease buy 10 times as many frozen dinners.

But instead of trying to persuade these customers to purchase fresh produce and prepare a home-cooked meal, Linkwell offers them coupons for more healthful frozen dinners or diet soda. In short, it doesn’t let the ideal be the enemy of better eating, and the strategy is working.

Gardner’s approach reflects his background, which is healthcare, not food. Health insurers had spent decades building sophisticated, and expensive, disease-management programs. And yet, given the skyrocketing rates of obesity and chronic disease in the United States, it was clear that they couldn’t compete with slick marketing campaigns for chips, candy, soda and other unhealthful foods. Why not, Gardner thought, steal a page from the food companies’ playbook to encourage more healthful eating?

“Instead of sending someone a 100-page booklet, which nobody reads, about how to manage your health, why not just give them a coupon that they can actually use?” he says.

Americans do love coupons. More than 80 percent say they use coupons regularly, according to NCH Marketing, which tracks usage. In 2011, fueled by tough economic times, we redeemed .6 billion worth of coupons, a 12 percent rise over the previous year. Most of those, a quick peek through the Sunday paper will prove, are for unhealthful foods: soda, chips and snack cakes.

Gardner’s task was to target the consumers who most need to change the way they eat. The answer was to utilize an innovative program implemented by — wait for it — the U.S. Postal Service. When you move and file an official Postal Service change-of-address form, you can elect to receive useful discounts on moving trucks, household appliances, furniture and storage. It’s what you need, when you need it. (Gardner worked for several years at Imagitas, the company that designed and manages the postal program.)

To target needy consumers, Gardner reached out to health insurers, which have detailed health data on patients who struggle with their weight and diseases. He asked them to include healthful food coupons in their regular mailings. To protect patients’ privacy, Linkwell never sees the health data nor do the brands that sponsor the coupons.

Over the past four years, Linkwell has partnered with 20 health plans, including EmblemHealth, Humana, United Healthcare and WellPoint, which cover 120 million consumers, mailing about 100 million coupons from well-known brands such as General Mills, Kellogg’s, Kraft and Quaker Oats. The take-up rate — the number of consumers who use the coupons they receive — is more than double that for coupons in the Sunday newspaper circulars.

Linkwell also has run pilot programs in which grocery stores offer discounts on fresh produce or seafood. It is experimenting with promotions in which customers who buy a box of, say, Special K get off fresh blueberries.

Mainline food reformers might shake their heads at some of the “healthful” foods that Linkwell promotes. There are coupons for packaged Hormel Natural Choice deli meats, for example, and Smart Balance Buttery Spread, something food-reform author Michael Pollan might classify as a “foodlike substance.” Linkwell does have criteria about what foods it promotes. For example, a food cannot have more than 480 milligrams of sodium per serving and must have two grams or less of saturated fat per serving.

“We realize that Lean Cuisine is not a home-cooked, organic meal,” Gardner says. “We are a pragmatic solution that is not letting perfection get in the way of progress.”

Nutritionists agree.

“It’s small, gradual changes that work best,” says Constance Brown-Riggs, a registered dietitian and a spokeswoman for the Academy of Nutrition and Dietetics.

“You do have some individuals that can turn everything around and empty their cupboard and load up on fresh fruit and vegetables and never eat anything from a can again. But there are many individuals who are unable to make those kinds of drastic lifestyle changes. The research shows that small changes do make a difference.”

Health insurers like the program because it is a simple way to nudge consumers toward better health. But it also encourages customers to open and read their healthcare plan information. Humana, for example, says it saw its “open rate” jump from 60 percent to 90 percent over the years it has worked with Linkwell. The coupons are sent out quarterly and also can be downloaded online. A service for mobile devices is in development.

For the food companies, Linkwell offers ultra-targeted marketing that the grocery circular can’t. Dreamfields Pasta, a specialty item designed for diabetics, says it gets double the redemption on coupons issued through Linkwell because it puts them in the hands of patients who need to manage their blood sugar.

Other, more mainstream, brands such as Quaker Oats and Sargento get a kind of halo effect because coupons for their product are packaged with information from a health-insurance company.

The goal, says Gardner, is to help consumers take control of their health. “Health care is a mystery to almost everyone. But coupons are a currency that everybody understands.”
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…..item 3)…. BiZz-R-O Cinema: "Get Ready to Get Weird" With WTF Films and Beers …

… Miami New Times … blogs.miaminewtimes.com/cultist

… Cultist – Miami’s Culture Blog … Film / Video …

By Hannah Sentenac .. Thu., Mar. 28 2013 at 9:00 AM …

blogs.miaminewtimes.com/cultist/2013/03/bizz-r-o_cinema_w…

O Cinema is known (and loved) for its eclectic mix of weird, wacky and wildly artistic flicks, and now they’re branching out into another genre. Namely, what the fuck? In their own words, that sums up the films in their new series, BiZz-R-O Cinema, kicking off on April 5.
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img code photo … The first film, screening on Friday, April 5, is Alligator

blogs.miaminewtimes.com/cultist/alligator%20on%20the%20st…

Courtesy of O Cinema

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The new lineup, programmed in partnership with the folks at Gutter Films, will offer a late-night glimpse into the offbeat, kitschy and "downright disturbing" for four Fridays in a row. Think serial killers, man-eating gators, and batshit crazy Scandinavians. You don’t wanna miss it.

See also:
– O Cinema With Harry’s Pizzeria: Marilyn Monroe Pics and Shepherd’s Pie This Tuesday

The first film, screening on Friday, April 5, is Alligator, a flick about a pet Florida gator who gets flushed down a Missouri toilet and ends up living on the corpses of dogs who were test subjects for growth hormones. You can probably infer the course of events.

Attendees are encouraged to "come dressed as your favorite Florida swamp dweller, be it a gator, flamingo, tacky tourist or snow bird."

According to Matt Walter, who programmed the series with colleague
Kevin Bosch, the concept came about based on a tradition of offbeat, late-night film programming that dates to the 1930s.
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img code photo … creepy baby

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Courtesy of O Cinema
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As far as selections, Walter wanted to get weird. Really weird.

"Fortunately there’s little shortage of unusual films out there, but we want to make sure we’re not just settling for the typical run-of-the-mill stuff," Walter says. "It’s our job to not only select films that are both weird and good, but that leave you thinking ‘Now that was weird!’"

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While flicks are scheduled through April as of now, they’re hoping it becomes an ongoing "weekend refuge for those who are overexposed to the mundane normalcy of the typical workweek for a night filled with beer-fueled cinematic madness," according to Walter. Normalcy = bad.

The experience is also designed to be interactive, with everything from costumes to cosplay being incorporated into the pre-screening festivities. The evenings will kick off at 10 p.m. with beers, BBQ, tunes and games in the theater’s massive parking lot slash courtyard. beer specials are also on the menu.
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img code photo … facelift

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Courtesy of O Cinema

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The rest of the month’s lineup will feature The Shining on April 12, Kubrick’s classic "Where’s Johnny?" Jack Nicholson flick; Häxan on April 19, a surrealistic old-school Scandanavian silent film about superstition and mental illness; and Brazil on April 26, a 1985 British science fiction fantasy film.
So don your best swamp-dweller getup and get ready to let your inner freak out next Friday. Don’t worry, Miami’s best weirdos will be there right along with you.

Visit the Facebook event page for more details.

Follow Cultist on Facebook and Twitter @CultistMiami.

Location Info

O Cinema
90 NW 29th St., Miami, FL
Category: Film
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